Fitness Studio Logo
Two sisters with passion for fitness and community-building launched a new gym and pilates studio in the heart of St. Paul's Midway neighborhood. They came with some pretty clear ideas around color (soft, natural, welcoming), and motif (a star based off Minnesota's L'etoile Du Nord) that would look great on wall murals and t-shirts. Over a coffee-fueled collaborative sprint, we built on these ideas, exploring the the star in relation to the body's core, energy, growth, and even an oxcart wheel.